Washoom Design: Can It Increase Customer Satisfaction?
While on the surface customer's toilets may seem like the most functional part of any business, they can actually leave a huge lasting impression. The smallest room in the building can have the biggest impact, with the toilet often being the first or last thing a customer will see in your business.
In fact, studies have suggested that bathrooms have a
greater impact on customer satisfaction levels, highlighting the importance of
a well-designed washroom. Appealing facilities can have a huge impact on your
customers, yet many businesses choose to reduce costs in this area. Commercial
washroom design is important here.
What are customers looking for?
While cleanliness is obviously an important factor, the
aesthetic convenience of a washroom is also important to customers, as it can
tell a lot about your business. Having a contemporary, well-designed bathroom
suggests to customers that you value their needs and take the customer
experience very seriously.
It can also help create a relaxed environment where
customers feel and are valued. Trust is a big issue for customers, with good
commercial washroom design suggesting that you are a business that does not see
corner cuts.
For customers, toilets can often be a very private space,
which should be taken into account with any corporate restroom design.
Providing a complete, comfortable environment with proper washroom supplies can
have a huge impact on customer satisfaction levels, as it ensures that they do
not feel rushed, stressed or embarrassed when using your facilities.
What makes for an impressive design of a commercial
washroom?
Especially in the hospitality sector, where well-designed
and well-maintained toilets are essential, there are many ways to create a
memorable, pleasant washroom experience.
The corporate bathroom design should reflect the aesthetics of
the rest of your space, as it reflects consistency and attention to detail. If
you have a minimalist, contemporary shop, for example, walking in a
Roman-themed bathroom with mock columns would be a pretty jarring experience.
Designers of top, high-end restaurants often focus on creating
consistency in their setting, including decorating a bathroom. This is done by
combining key elements such as bespoke materials and high-quality finishes from
the reception and dining areas to enhance the overall customer experience to
create a luxurious design.
Commercial washroom design doesn't have to be glamorous to
be effective, and there are plenty of examples that use quad fixtures (such as
taps and sinks) to make a statement. Many designers argue that the best
washrooms have a casual and memorable element that both stand out, while also
combining the overall style and theme of the premises.
Most important, however, is the commercial washroom design
that focuses on how customers will actually use the facilities. Small touches
like providing coat and bag hooks can be very effective, such as well-kept
mirrors and soft lighting.
If you are considering commercial toilet refurbishment,
having a stylish, memorable and carefully designed washroom can greatly improve
customer satisfaction.
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